Field notes from the build
No jargon, no fluff. Practical writing on web design, performance, and getting found online — for the people who hire developers, not just the ones who are developers.
Read up before you build
SEOIs your website visible to AI search? What AEO means for your business
ChatGPT, Perplexity, and Google AI Overviews are rewriting how customers find you. Here's what it means — and why it starts with how your site is built.
PerformanceWhy your website speed is costing you customers
A one-second delay can cut conversions by 7%. Here's what actually makes sites slow — and how to fix it.
Web DesignTemplate vs. custom website: which do you actually need?
Templates aren't evil and custom isn't always worth it. A straight guide to choosing the right path.
SEOSEO basics every business owner should understand
You don't need to be technical to grasp what gets you found on Google. Start with these five ideas.
BusinessThe questions to ask before hiring a web developer
Twelve questions that separate a safe pair of hands from an expensive lesson.
DevelopmentWhat "hand-coded" really means (and why it matters)
Page builders are convenient. Here's the long-term cost they don't put on the box.
Web DesignFive signs your website needs a renovation
If you recognise three or more of these, your site is quietly losing you business.
Rather talk than read?
If your site has any of the problems these posts describe, let's fix them. Tell me about your project — I reply within one business day.